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Rust-Oleum x Harold and the Purple Crayon

Last year, we partnered with the action-adventure film Harold and the Purple Crayon to create a range of wall, furniture and toy paints, specifically designed for kids’ spaces.

 

The limited edition paint was perfect for revamping children’s bedrooms, playrooms and nurseries with a paintbrush, just as Harold created a new world with his magic crayon in the film.

Our Creative Wall Paint was ideal for designing mystical murals, while our enchanting Furniture and Toy Paint instantly brought furniture, decor and old toys to life .  

Ready to embark on a colour adventure? 

mountains mural
Creative Wall Paint:
  • Dragon's Breath
  • Rubber Duck
  • Blank Page
  • Head in the Clouds
  • Magic Crayon
  • Swashbuckler
  • Cosmic Crush
  • Mystical Forest
  • Apple Tree
  • Moose's Antlers
mountains mural
Creative Wall Paint:
  • Head in the Clouds
  • Blank Page
  • Dragon's Breath
  • Porcupine Quill
  • Mystical Forest
  • Seaside
  • Wishing Stone
  • Sailing By
  • Rubber Duck
mountains mural
Creative Wall Paint:
  • Cosmic Crush
  • Blank Page
  • Dragon's Breath
  • Jet Black
  • Magic Crayon
  • Mermaids Tail
  • Mystical Forest
  • Rainy Day
  • Rubber Duck
  • Sailing By
  • Volcano

Who’s the fairest of the walls? 

The paint allowed you to cast a spell on bedrooms, playrooms and nurseries, turning them into a fairytale forest or swashbuckling shipwreck. The water-based, low-odour wall paint was quick-drying and easy to apply, perfect for setting the scene with galactic purples, oceanic blues, woodland greens and enchanting pinks.  
Both practical and magical, the long-lasting, stain-resistant finish was scrubbable for easy-cleaning and stood up to any knocks or scuffs during playtime.  


mountains mural
Satin Furniture & Toy Paint:
  • Swashbuckler
  • Magic Crayon
mountains mural
Satin Furniture & Toy Paint:
mountains mural
Matt Furniture & Toy Paint:
  • Porcupine Quill
  • Swashbuckler

Toy stories  

The Furntiure and Toy Paint effortlessly enchanted children’s furniture with a sparkling makeover, fit for a fairytale palace or captain’s quarters. With a Certified Toy Safe formula, the low-odour, water-based paint was perfect for adding a spot of pizazz to toys, games, accessories and décor.  
Suitable for wood, melamine or any suitably primed rigid surface such as metal or plastic, the paint was ideal for creating cosy reading nooks with hand-painted shelves, or crafting a quirky art corner with a bright and beautiful desk space. 

The only limit is your imagination… 

With 30 limited edition colours to choose from, you could paint toys and furniture with your little one’s favourite shade or decorate their bedroom with wall art and murals, so they could chase their dreams in the real world too.  

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Rust-Oleum, Tor- Coatings, 21 White Rose Way, Follingsby Park, Gateshead, NE10 8YX

Company Number 04503854